Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Please do not hesitate to contact me. In the modern world, there are many ways to watch a game. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. 2002, 2006 FIFA World Cup (3 billion) 8. An average of 4.7 billion people worldwide watch the Premier League every year. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. Can be shared by unlimited users within one corporate location e.g. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . Learn more. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Required fields are marked *. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. More than 458 million viewers watched eSports in 2019. The average TV viewership for the NFL in 2019 was 16.5 million per game. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. ], 41+ Sports Viewership Statistics [Stay Tuned For More]. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Last modified on August 11th, 2022 at 7:14 am. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Your email address will not be published. Its the NFL SuperBowl. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. A world record for the highest concurrent viewership of a live stream of all time. Get full access to all features within our Corporate Solutions. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. )=volunteered response. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). No, but representative of the overall Fluent Audience. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. 2015 ICC Cricket World Cup (2.2 billion) 10. Every customers requirement is unique. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. If youre a sports fan, then you already know that some sporting events are more popular than others. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. Please do not hesitate to contact me. Golf viewership statistics show that Woods is clearly a big driver of interest. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. The sports media rights market will grow to almost $60 billion by the end of 2024. Due to varying update cycles, statistics can display more up-to-date * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. of 2019. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. US Sports Viewership Facts and Stats 9. 73% of sports fans in the UK want to watch sports on OTT platforms. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. Register in seconds and access exclusive features. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. The biggest audience of the season was the. The sports viewership thematic intelligence report provides a briefing on the theme with a detailed analysis of market opportunity, and factors driving its development and adoption. Report Code: GDSPO-TR-S016. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. It also got the highest TV rating of 41.6, as per American football viewership statistics. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. According to a. , eSports saw around 458.8 million viewers worldwide. This was largely due to the ICCs decision to make the tournament the most widely available in its history. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. All orders are processed in US Dollars only. Extended stream stats . It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. 2. Sky Sports' English Premier League viewership was up by 21% in 2019. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. The sports viewership value chain is made up of sporting events. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. Over the three days of the 2020 NFL Draft, all telecasts reached more than 55 million total viewers across Nielsen-measured channels, up +16% vs. 2019. Pages: 25 As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. Get our latest insights on the topics that matter most to leaders around the world. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. that people love to watch competitive sports. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. So, it'll certainly be interesting to see if that figure increases as the competition gets closer to the final. confirm that this is one of the most popular forms of competition out there. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . . those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. Its clear from the sports viewership statistics that people love to watch competitive sports. 1998 FIFA World Cup (3.4 billion) 6. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. Currency Conversion is for Indicative purpose only. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. 7. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Virtual sports and virtual sports betting have been on the rise in the last couple of years. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. September 10, 2020 at 1:56 pm ET. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. 2010, 2014 FIFA World Cup (3.2 billion) 7. We'll assume you're ok with this, but you can opt-out if you wish. You only have access to basic statistics. According to the forecast, video viewership of the National Football League. The GlobalData platform is our go-to tool for intelligence services. US women's soccer viewership broke records by as much as 300% in 2020. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. If you are an admin, please authenticate by logging in again. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence, Rise Of Streaming, Social Media, In-Game Technology, and Virtual Reality, Financial Growth, Media Rights, Shifting Audience Demographics, Watching from Home Vs Game Attendance, and Ticket Prices. As a Premium user you get access to the detailed source references and background information about this statistic. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. This text provides general information. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. To use individual functions (e.g., mark statistics as favourites, set Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Chart. CNBC Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. for a morning golf broadcast in 34 years. Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Sports. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. Frequency of watching live sporting events in. Globally, 65% of adults follow sports on TV and only 39% stream sports. all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Sports Viewership: Streaming v. Cable. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. The USA17% stream sports, while 53% watch sports on television. Currency Conversion is for Indicative purpose only. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. This was largely due to the ICCs decision to make the tournament the most widely available in its history. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. The figures, compiled by Nielsen . Computer and restaurant industries are at the top while the federal government and pharmaceuticals are at the bottom. 32% of UK adults never watch live sports on TV. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Then you can access your favorite statistics via the star in the header. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? Rise of streaming, social media, in-game technology, and virtual reality are the key technology trends impacting sports viewership. You need a Statista Account for unlimited access. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. We have a lot of great sports datasets on Kaggle! By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. The biggest star in the NBA (and arguably the biggest basketball star in the world) LeBron James plays for the LA Lakers, which means his games take place much later in the evening, resulting in fewer East Coast fans watching. Every customers requirement is unique. October 16, 2017. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). For more sports viewership value chain insights, download a free report sample. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). We are happy to help. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. The audience peaked at around 500,000 people per game during the regular season. 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). The FIFA World Cup3.3 billion viewers. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. . Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive.
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